What cookies are
Cookies are small text files stored on your device when you visit a website. They help websites work properly, remember your preferences, and measure how the site is used.
This policy explains what cookies we use on the VMEP Ltd website, why, and how you can manage them. See our Privacy Policy for the wider data-protection picture.
How we use cookies
We use cookies for the following purposes:
Strictly necessary cookies
These cookies are essential for the website to function - they cannot be switched off. They include cookies set by our e-commerce platform (Shopify) to:
- Keep your shopping cart contents while you browse
- Maintain your session while you are signed in
- Process secure payments at checkout
- Apply security measures (fraud prevention, abuse blocking)
You can configure your browser to block these cookies, but parts of the site will not work.
Performance and analytics cookies
These cookies help us understand how visitors use the site so we can improve it. Set by:
- Google Analytics 4 - measures page views, traffic sources, device types, and aggregate user behaviour. Data is anonymised where possible.
- Microsoft Clarity - session recordings and heatmaps to identify usability issues. Data is aggregated and anonymised.
Advertising cookies
These cookies help us measure the performance of our online advertising and (where permitted) show relevant ads. Set by:
- Google Ads - conversion tracking for our paid search and shopping campaigns.
- Meta Pixel - conversion tracking for our paid social campaigns (where applicable).
Functional cookies
These remember preferences and improve your experience. Set by our chat platform (Shopify Inbox) to keep live chat conversations consistent across pages.
Managing cookies
Most browsers let you view, manage, and delete cookies through their settings. Links for major browsers:
Blocking strictly necessary cookies will break parts of the website (notably checkout and the cart). Blocking analytics or advertising cookies does not affect the shopping experience.
Do Not Track
We do not currently respond to Do Not Track browser signals.
Changes to this policy
We may update this policy from time to time. The current version is always published here, with the date of last update below.
Contact
Questions about cookies on this site: info@vmep-ltd.co.uk.
Last updated: 1 June 2026.